CREATE THE WOW
People often judge a business
by how it looks on the sign.
THE 10 BIGGEST BRANDING MISTAKES
posted by Vin Ferrer November 22, 2013
1. No Branding.
Remember that business that business you saw the other day? The one without the logo and no clear name in sight? Of course not, and that’s mistake number one. Businesses without a brand simply can’t (and don’t) exist for long. Why some individuals think otherwise is truly beyond us, but rest assured: your brand is your greatest business asset. If you don’t use it, you will definitely lose it.
2. Blatant Branding.
The polar opposite of no branding is also a major blunder. Some business owners truly lack creativity, and want to have their brand associated with the type of product or service they create. However, they implore this strategy to the point of being completely obvious, which has a negative affect on consumers.
3. No Brand Promise.
Your brand image is your handshake to prospective customers. It’s their first interaction with your business and it should be positive. It should also serve to reassure customers that you can deliver quality and reliable service. This is the brand promise, and without it your business just looks like another piece of spam. Your brand needs to look the part if it’s going to successfuly deliever a brand promise worthy of winning business.
4. Outdated or Homegrown.
There comes a time in every growing brand’s life when it becomes ready for the next step. It’s no longer the tiny mom n’ pop shop or the basement, on-man show, but a budding business with a great reputation that’s starting to gather momentum. When that happens, the brand has no choice but to evolve. The ad hoc or initial logo and branding must be reiterated or reimagined completely if it is to successfully be integrated throughout the marketing mix. Those brands that choose to ignore this are often the ones that look out of place. Even if they deliver better results, their backwards brand image only trips them up and holds them back from taking on the bigger clients and competition.
“Hey, look over here! Check THIS out!” It’s what every effective indoor or outdoor banner should say, and it’s what makes signage among the simplest, most immediate and most cost-effective forms of advertising