5 out of 7 small businesses started in South Africa fail within the first year.
An alarming failure rate of 71%. One of the reasons cited for this dismal failure is the lack of branding. It is for this particular reason Logoman
Logoman Designs strives to provide you (our client) with cost-effective and compelling branding solutions that meet your well-defined strategic objectives. Drawing on over 10+ years of experience, we offer insights into proven techniques and strategies that help grow your business. We are a conduit through which our clients take their businesses to the next level.
WHAT IS A BRAND?
There are many
- A brand is what people say about your company behind your back
- A brand is the public perception of your company
- A brand is a
customer’s understandingabout your product, service, or company. It’s not what YOU say it is, but what THEY say it is. (Marty Neumeier)
Is your business destined for success or failure?
Most businesses start out in a very predictable fashion. They research the nuts and bolts of what they need to purchase before launching their business. They plan the equipment financing required to run their business, write a business plan, register a Pty(Ltd) and open a business bank account. Now they are ready for business, so they think…
Why your brand is your most important asset?
A logo is the foundation of your brand. If it’s not a good logo to begin with, subsequent branding efforts land on shaky ground due to that poor foundation.
When a reputable designer suggests a new logo, it’s important to consider and respect their advice. They’re really trying to help by giving your business a solid foundation to build upon…
How much should you pay for your brand?
A R500 logo is typically going to be worth about what you pay for it. Remember, good branding isn’t an expense;
it’s an investment that, when executed correctly, yields a significant return.
Investing in your business brand is not the same thing as purchasing an office desk based upon who has the cheapest price. It’s not a commodity, it really is a professional service…