How much should you pay for branding?

How much should you pay for branding?

An R500 logo is typically going to be worth about what you pay for it. Remember, good branding isn’t an expense; it’s an investment that, when executed correctly, yields a significant return. Investing in your business brand is not the same thing as...
Your brand is the most important asset

Your brand is the most important asset

A logo is the foundation of a small business brand. If it’s not good to begin with, any branding exercise that follows after that lands on shaky ground due to that poor foundation. Branding is to success as a proper foundation to a solid house. As design...
Destined for success, or a dismal failure?

Destined for success, or a dismal failure?

Most businesses start out in a very predictable fashion. They research the nuts and bolts of what they need to purchase before launching their business. They plan the equipment financing required to run their business, write a business plan, register a Pty(Ltd) and...